William Adams
A lifelong passion for design
William Adams's love for architecture and design began at a young age. His grandfather was an architect with his design-build firm in Wisconsin. At the same time, his father dedicated his life to a cabinetry business that started in his uncle’s kitchen and bath showroom. His roots run deep in the design world, and he followed in their footsteps, studying Industrial Design in college. During his studies, he learned about arranging spaces while taking detailed courses on the technical aspects of design. While studying how to use space wisely and analyzing the numbers behind making places both beautiful and practical, he mastered the art of spatial understanding, allowing him to provide his clients with the ultimate design experience.
William’s focus soon shifted to specialized kitchen and bath design. He sharpened his skills at prominent firms and opened the Christopher Peacock showroom in San Francisco. He later joined SieMatic, a German cabinetmaker, followed by the Henrybuilt team, where he designed and managed numerous projects independently. During this time, William was establishing his reputation on the West Coast.
In 2009, William undertook his first private project, a kitchen remodel in Oakland, that marked the start of his independent career. By 2014, William had broadened his experience with projects in the Bay Area and beyond. By 2017, he had realized his vision for a comprehensive design approach. From here, William Adams' Design was built on enduring client relationships, marked by William's patience and depth of insight.
Now, with a robust portfolio featuring over 500 kitchen designs, more than 30 complete home renovations, and 100 bathroom remodels, William Adams Design is a testament to his impact on the industry.
As an award-winning designer, William empowers clients to transcend conventional approaches, guiding them toward personalized spaces.
He navigates the remodeling world with ease, setting realistic budgets and timelines. He prioritizes a relaxed design process, collaborating with clients to make informed choices and emphasizing the enduring value of quality investments. He ensures clients are actively involved in decision-making by empowering them to feel confident about their decisions. He also has a deep philosophy of preserving a home's integrity and embracing what is there instead of trying to fight it.
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Meet the Team
Brandon Styles
Brandon Styles brings many years of home renovation and property management expertise, complemented by a robust background spanning 15 years in startup and large corporate sales. With a familial legacy rooted in woodworking and hands-on experience renovating five homes alongside his parents since the age of 15, Brandon deeply appreciates the art of structurally restoring and revitalizing properties and furniture. A Cal Polytechnic State University, San Luis Obispo graduate, Brandon actively manages three rental properties, where he excels in hands-on maintenance and repairs.
His unwavering passion lies in creating value and guiding individuals to maximize returns through real estate investments. Brandon adeptly fills critical business gaps with his unique technical skills and entrepreneurial spirit.
Jessica MacAdams
Jessica is a seasoned senior designer at William Adams Design, bringing a wealth of experience and expertise to the team. Born and raised in British Columbia, Canada, Jessica finds inspiration in the natural beauty of the West Coast surroundings that have shaped her life journey. A dedicated mother of two young adults, she takes pride in nurturing their unique passions—one excelling in sports while the other focuses on design. With over 15 years of experience in the kitchen design industry, Jessica's versatile background spans various design realms.
Whether working as a product representative, assisting clients with cabinetry selections, or creating comprehensive design packages, Jessica's approach is grounded in a deep understanding of products and people. This profound insight allows her to craft spaces that perfectly align with her clients' lifestyles, blending functionality, beauty, and timelessness for years to come.
Sarit BentoV
Sarit Bentov, the visionary behind SB Architecture & Design and esteemed partner architect at William Adams Design, brings a wealth of talent and experience to the industry. Born and raised in Israel, Sarit holds a Bachelor of Architecture and a Bachelor of Science in Architectural Studies from the University of Wales. With a diverse portfolio extending beyond the Bay Area and spanning as far as Israel, Europe, and Japan, Sarit’s expertise in design and materials is unmatched. Each of Sarit's creations reflects a seamless fusion of sophistication, simplicity, timelessness, and modernity, all influenced by her extensive global perspective.
Artem Smolenksy
Artem is a skilled 3D Visual Expert specializing in interior and exterior architectural projects. He joined William Adams Design in 2018 and has since become an invaluable team member, assisting clients in visualizing their dream homes through lifelike images and walkthroughs. A graduate of Kyiv Polytechnic Institute, Artem has delivered over 300 impressive digital renderings for clients of William Adams Design globally. Based in Kyiv, Ukraine, he resides with his wife and child.
William Adams Industry Timeline
During his formative years, Will spent time in his grandfather's design-build architecture and construction company warehouse, where he developed a keen interest in drawing and the arts.
Will's passion for the arts and music flourished. He engaged in numerous drawing and art competitions as a child and delved into the world of music in 1992, mastering the saxophone and piano, while gaining practical experience by working on family home remodeling projects.
Throughout high school, Will was employed at Ace Hardware, acquiring extensive knowledge about home repairs and maintenance.
Will received recognition as the top skilled musician, an honor bestowed by his peers, and earned a scholarship to pursue higher education.
Will honed his skills in retail visual merchandising while working at Polo Ralph Lauren. Simultaneously, he pursued a Bachelor’s of Fine Arts with a concentration in Industrial Design at the University of Wisconsin - Stout, with a focus on Environmental/Exhibit & Spatial Design during his senior year.
As a Visual Merchandising Manager at J. Crew, he oversaw a store in Fairfield County, Connecticut, with annual revenues of $3.5 million.
Initially serving as a Design Assistant at Yorktown Woodworking, a Kitchen & Bath showroom in Westchester County, New York, he was promoted to Designer within a year. His work involved collaborations with cabinetry and millwork companies such as Wood-mode.
Freelance Draftsperson for Toby Roberts Design, specializing in manufacturing of furniture.
He established his own company, offering freelance image branding and product development services to various clients and companies. His achievements included launching websites for independent Kitchen & Bathroom Design showrooms and a personal food stylist.
Will joined Peacock’s Norwalk, Connecticut headquarters as a Project Designer, focusing on product development and inside sales for multi-unit residential housing, generating significant revenue. He managed large-scale projects and contributed to launching the “Refectory” cabinetry line and innovative hardware, showcased at events like the Kips Bay Decorator Show House. In 2008, he played a pivotal role in the House Beautiful Kitchen of the Year project in Rockefeller Center, garnering widespread media attention. Promoted to Senior Designer & Showroom Manager in San Francisco, he oversaw showroom establishment and operations.
In response to the 2008 economic downturn, Will founded his own home remodeling and design company. Securing his first private client in 2009, he continued to provide freelance interior design services while maintaining a full-time job. His portfolio expanded to include renovations in Oakland, Alameda, and Sonoma, California, as well as constructing a new-build spec home in Key Largo, Florida.
As the Product Development and Design Manager at Bath Simple, the first hire for this startup, William spearheaded efforts to revolutionize the bathroom remodeling industry. This included creating and implementing the Designer/Consumer Product Catalog, forging relationships with over 40 nationally recognized manufacturers and distributors, and conducting education and training seminars for designers across multiple cities. He also developed technical installation guidelines for contractors, led the Sales Support Team's development, and contributed to over $250,000 in material sales in 2011.
Returning to the kitchen design world in 2012, Will joined SieMatic, a German cabinetry company specializing in innovative modern designs & kitchen systems. Initially tasked with generating significant sales, Will quickly rose to the position of San Francisco Showroom Manager, where he reached $1.5 million in SieMatic product sales. His responsibilities expanded to include project management for 30+ active residential clients in the Bay Area, Utah, Hawaii and also Mexico City, streamlining communications with SieMatic's headquarters in Germany, and ensuring the meticulous execution of design presentations and product deliveries.
As a Senior Designer at Henrybuilt, Will managed and designed an array of projects across the Bay Area and Seattle, showcasing their ability to handle multiple high-profile assignments.
Launched the LLC of William Adams Design and starting working full time as an independent business.
Will's personal commitment to design was demonstrated by purchasing and masterfully remodeling a home in Oakland in 8 months. After just one year on Airbnb, the home has been rented by over 50 international guests.
Transform your space, transform your life
